Dave-s-Portfolio
Customer Churn Analysis (Tableau)
📌 Context
Customer churn is a critical challenge for subscription businesses. This project uses Tableau to visualize churn drivers and build a storytelling dashboard for decision-makers.
🛠️ Techniques Used
- Tableau Dashboard: Interactive filters, KPIs, churn segmentation
- Tableau Story: Narrative flow showing churn drivers and retention strategies
📊 Process
- Data Preparation: Cleaned customer records and standardized churn labels
- Dashboard Design: Built KPIs (churn %, retention rate, revenue impact)
- Storytelling Flow: Created a Tableau Story to guide stakeholders through churn drivers
📈 Results
- Identified top churn drivers: contract length and customer support interactions
- Highlighted retention opportunities: loyalty programs and proactive support outreach
- Delivered a dashboard for executives to monitor churn in real time
📷 Visuals
Below are the key dashboards and analysis components:
Dashboard showing churn rate by customer segment and contract type
Analysis of customer support interactions and their correlation with churn
Comprehensive overview dashboard with KPIs: churn %, retention rate, and revenue impact
Tableau Story presenting narrative flow of churn drivers and retention strategies
🔗 Links
- Tableau Public: View Dashboard